Fractional Executive & Interim Operator
18 years. Five industries. The person organizations bring in to own a role, launch an initiative, or fix a broken strategy. Before a permanent hire is ever in place.
The Work
Megan Dobbs Meeks · Dallas / Fort Worth
"I stepped in as Executive Director for a nonprofit and grew revenue 265% in one year. That's what immediate leadership looks like."
Organizations don't always have the luxury of a 50-day leadership search when something breaks or a new initiative needs to launch. That gap costs real money: $4,000–$5,700 per month in productivity losses, before a single missed opportunity is counted.
I close that gap on day one. Whether stepping into a vacant CMO seat, building a go-to-market strategy, or diagnosing what's broken in an existing team, I come in as an operator. Not an outside advisor. I embed myself into the org and deliver measurable outcomes.
My track record spans sports media and streaming, nonprofit leadership, financial services, and local news. Real numbers attached to each one. The industries look different. The work is the same: understand what the organization needs, build toward it, and hand off a system that holds.
How I Engage
Every engagement is scoped to the specific need. These structures reflect the three most common situations I step into.
I step directly into a vacant role (interim CMO, interim ED, or marketing director), own the responsibilities fully, and hand off cleanly when your permanent hire arrives. No ramp-up theater. Operational on day one.
You need something built from zero: a DTC go-to-market strategy, a streaming product, a donor development program, a new brand. I build it to operational, document everything, and leave your team with the tools to run it.
Something isn't working and you know it. I assess the existing team, strategy, and systems, then rebuild with your people, not around them. The goal is a department that runs without me.
Ongoing fractional CMO or marketing leadership for organizations that need consistent strategic oversight without a full-time executive hire. Scope and hours defined at engagement start.
Career
Built and led marketing team for a DTC professional sports streaming service covering NHL, MLB, NWSL, and more. Launched go-to-market strategy in under two months. Created B2B sales packages for league and team partnership development.
300%+ subscriber acquisition · 3–4x viewership growth · 123% single-game increaseLed marketing and communications for a $13B community bank across 80 Texas locations. Restructured department, introduced new attribution model, expanded sports marketing partnerships.
7x content production increase · 3x email click-through improvementLed regional marketing for NBA, NHL, MLB, and WNBA partners including the Dallas Mavericks, Dallas Stars, San Antonio Spurs, OKC Thunder, New Orleans Pelicans, Dallas Wings, and Texas Rangers. Directed DTC streaming product launch.
3x growth in total impressionsLed nonprofit through COVID-19. Rebuilt the funding model, created sustainable revenue streams, implemented the organization's first CRM system.
265% annual revenue increase year over yearLed all marketing, PR, and communications for grant-making foundation. Co-launched a community-wide giving day benefiting 150+ nonprofits.
500% web traffic increase · 10% first-year donor membership growthManaged 36-person department across three stations and a shared sports brand. Oversaw 13 daily newscasts and multi-platform content strategy for 6 brands. Established Dallas Cowboys content partnership.
Where I Work
Interim executive director engagements, donor development, fundraising strategy, and marketing leadership. Experience in conservative regional markets where trust and track record are the currency.
Regional leagues, teams, OTT and DTC platforms. Direct experience at the highest regional level across NHL, MLB, NBA, NWSL, and WNBA properties.
Fractional CMO work during leadership gaps, department restructuring, and growth phases. I stabilize, diagnose, and rebuild. The team runs without me when I leave.
Community banks and regional institutions navigating brand repositioning, attribution modeling, and modern marketing infrastructure.
Go-to-market strategy, audience segmentation, CRM buildout, paid media, and content-driven growth for direct-to-consumer products and services.
Abilene, TX and Dallas / Fort Worth metro. Remote engagements available nationally for the right opportunity.
Get in Touch
Most engagements start with a single conversation. Tell me what's happening — your timeline, your gap, your goal — and I'll tell you straight whether I can help and how.
I read every email personally and respond within one business day. No intake forms. No gatekeepers. Just a direct line to someone who has done this work and can hit the ground running.
ABILENE, TX · DALLAS / FORT WORTH · REMOTE ENGAGEMENTS AVAILABLE NATIONALLY